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Premium Sports Lifestyle Brand to Outfit Musicians, Offer Boston Concert Goers Live Art Installation & Summer Must Have Merchandise
Premium Sports Lifestyle Brand Empowers People Everywhere to “LET YOUR YOU OUT”
Sports Lifestyle Brand Commits to Elevated Consumer Experience
Premium Sports Lifestyle Brand Taps Industry Veterans to Build Authentic Brand Experiences
‘47 Brand Hires Retail Marketing Manager to Complement Growing Team
Leading Sports Lifestyle Brand’s First-Ever Product Historian to Rejuvenate Sports History through Innovative Collections
‘47 Brand has agreed to sponsor the Boston College Men’s Lacrosse team for the Spring 2012 Season. They will provide the team with headwear, t-shirts and sweatshirts for the upcoming season.
‘47 Brand announced collaboration with the Collegiate Licensing Company (CLC) to support the Veteran’s Administration General Post Fund and participating collegiate institutions.
‘47 Brand has selected Silvertech, Inc. to provide design, development and commerce solutions to the company’s online presence at 47Brand.com
Jill Greenwood, Formula PR
(212) 219-0321 / Greenwood@formulapr.com
'47 BRAND TAKES THE STAGE AT
BOSTON CALLING MUSIC FESTIVAL
Premium Sports Lifestyle Brand to Outfit Musicians, Offer Boston Concert Goers Live Art Installation & Summer Must Have Merchandise
Boston, M.A. - May 23, 2014 - '47 Brand, a privately-held premium sports lifestyle apparel and headwear brand, today announced that they have joined the list of national sponsors who are helping to power Boston's popular three-day annual event, the Boston Calling Music Festival. Taking place at the city's historic City Hall Plaza on May 23-25 and again on September 5-7, the two-stage festival features some of the biggest and best acts in live music, including Death Cab for Cutie, Jack Johnson, Lorde, The Natural and more.
"We are excited to be one of the sponsors participating in the Boston Calling Music Festival, and to serve as the event's exclusive headwear and apparel provider," said Wayne Best, vice president of marketing for '47 Brand. "The festival appeals to a diverse audience looking to express themselves through music, as our offerings similarly encourage people to use fashion as a form of self-expression."
Additionally, '47 Brand will be working with the local group Project Super Friends, a small group of artists and close friends based in Boston, on a live art installment for the May festival. Each day, two artists from this group will collaborate to paint a 6 x 10 foot canvas piece during festival hours. Once complete, the wall, which will showcase a unique style from both artists, will remain on display for attendees to enjoy and gather photos for social media use.
With a mission to empower consumers to use fashion as a form of self-expression and " LET YOUR YOU OUT," the brand will be producing all of the festival's apparel and headwear, showcasing '47 Brand's style and comfort for everyday wear. They will also have a merchandise booth for concert goers to purchase headwear and apparel at the Boston Calling Music Festival. Following the Festival, product can be purchased online by visiting: www.47brand.com/shop.
'47 Brand will be offering a consumer giveaway via social media for those who were unable to get tickets to the May festival. One fan will have the chance to win a pair of VIP tickets, with another fan winning a pair of general admission tickets. This giveaway will take place for both the May and September shows. Enter to win on '47 Brand's Twitter page. Visit: www.bostoncalling.com for the full list of artists and additional information.
About '47 Brand
'47 Brand is a privately held sports lifestyle brand founded in Boston, MA, by twin brothers, Arthur and Henry D'Angelo in 1947. The D'Angelos were entrepreneurial pioneers who were quick to see the future of sports licensing by selling pennants and other sports memorabilia on the streets around Fenway Park. Through a combination of hard work, sound instincts and incredible passion, the brothers were able to grow their business from a single street cart to a premier sports lifestyle brand that uniquely melds sport and style. Previously known as Twins Enterprises, '47 Brand is currently managed by Arthur's four sons, Bobby, David, Mark, and Steven. '47 Brand is a proud partner of Major League Baseball, the National Football League, the National Hockey League, the National Basketball Association, and over 650 collegiate programs. '47 Brand employs over 250 corporate and retail associates around the world and is headquartered in Boston and Dedham, MA. For more information please visit www.47brand.com.
'47 BRAND LAUNCHES NEW
GLOBAL PLATFORM AND CREATIVE CAMPAIGN
Premium Sports Lifestyle Brand Empowers People Everywhere to "LET YOUR YOU OUT"
Boston, M.A. - April 16, 2014 - '47 Brand, a privately-held premium sports lifestyle apparel and headwear brand, today announced the launch of " LET YOUR YOU OUT"- its new global brand platform and creative campaign. The "LET YOUR YOU OUT" platform launches with a fully integrated campaign celebrating its long-term relationship with Major League Baseball. LIDS and MLB.com/shop will be the retail partners for the initial campaign that will extend until May 5. Following the launch, '47 Brand will roll out the campaign globally across several independent retailers, as well as over event, social and digital channels.
'47 Brand worked closely with its creative agency of record, The Fantastical, to capture the true essence of '47 Brand in "LET YOUR YOU OUT." '47 Brand's diverse product collections and brand experiences promote individuality and urge consumers to be their true selves, using fashion as a form of expressing who they are. The brand does not seek to change people to fit their products, but rather empowers and celebrates who they are. No matter how you choose to express yourself, whether you are letting your fan out, your game out or your style out, "LET YOUR YOU OUT" can be center-stage for everyone.
"The 'LET YOUR YOU OUT' platform and creative campaign demonstrates the evolution of the brand and complements the direction that the business is headed by engaging with consumers, retailers and partners," said Steven D'Angelo, one of the co-owners of '47 Brand. "We have increased our marketing budget by over 100 percent from 2013, as we believe the marketing function is essential to achieving our overall business goals and elevating '47 Brand to become a leader in the sports lifestyle apparel and headwear space."
To kick off the "LET YOUR YOU OUT" brand platform, '47 Brand will be running a nationwide campaign in 630 LIDS retail stores in 48 states, as well as on MLB.com/shop. LIDS stores will feature "LET YOUR YOU OUT" regionalized window banners for 30 MLB teams. LIDS will also have cabinet branding, and branded collateral for all store employees to wear and promote within each location. Following the LIDS and MLB.com/shop collaboration, '47 Brand will unleash "LET YOUR YOU OUT" across various independent retailers.
"We saw an opportunity to leverage our wide portfolio of products, styles and looks to launch a platform that inspires consumers to embrace their personal sense of style and accent who they already are," said Wayne Best, vice president of marketing for '47 Brand. "We are excited to launch our new global platform and creative campaign, as we believe it will propel the growth of the brand and take our brand into new markets and our company to new heights."
"'47 Brand has been a tremendous partner for Major League Baseball, and their products are extremely popular among our fans," said Howard Smith, Senior Vice President, Licensing, Major League Baseball. "Their company has grown dramatically since the time we began working together and it is exciting to see '47 Brand take this next step with their creative 'LET YOUR YOU OUT' platform."
To learn more about '47 Brand's global platform and campaign, and to "LET YOUR YOU OUT", please visit theirYouTube page as well as the brand's social media channels:Facebook | Twitter | Instagram.
(212) 219-0321 / email@example.com
'47 BRAND EXPANDS TEAM WITH HIRE OF
CONSUMER MARKETING MANAGER
Sports Lifestyle Brand Commits to Elevated Consumer Experience
Boston, M.A. - March 31, 2014 - '47 Brand, a privately-held premium sports lifestyle apparel and headwear brand, today announced that Ryan Johnson has been hired as Consumer Marketing Manager for the rapidly growing '47 Brand team. Johnson will oversee all consumer-facing efforts, drawing upon his vast experience in the sports lifestyle category to bring genuine marketing collaborations to '47 Brand.
In his new role, Ryan will be responsible for collecting consumer insights that will play a role in the development of strategic marketing programs designed to engage targeted individuals. He will cultivate unique programs with '47 Brand's licensed partners and leagues to help engage the brand's core consumers.
"I'm excited to have the opportunity to work with the D'Angelos and become an integral part of the team that takes this brand to the next level. '47 Brand's story of hard work and entrepreneurial success deserves to be told and recognized, and that's what we intend to do," said Ryan Johnson, Consumer Marketing Manager for '47 Brand.
Prior to joining '47 Brand, Johnson held the position of Event and Retail Activist with New Era Cap Co., where he led The ERA Project in Los Angeles, aligning the brand's marketing direction within the marketplace. He was also a member of the eight-person marketing team for Power Balance, LLC that was responsible for their "garage to global" growth from 2008 to 2012.
"Ryan understands, and has a passion for, the sports and lifestyle markets. He has proven to be an effective Marketer who can communicate the voice of the brand. We look forward to having him help enhance the consumer experience across events, digital, retail and print channels," said Wayne Best, VP of Marketing for '47 Brand. "He will focus on building and monitoring brand awareness across all target consumer segments, which is essential for '47 Brand to achieve its aggressive growth plans."
'47 Brand designs, creates and retails premium sports lifestyle apparel and headwear made from only the highest-quality fabrics sourced from around the world, providing consumers with the best fit, feel and fashion available today. The family-owned and operated company is driven by its passion and love for sports, hard work and family values. Each employee shares this passion, and it is found in every seam and stitch of every product '47 Brand brings to market.
'47 BRAND SELECTS THE FANTASTICAL AS CREATIVE AOR
Boston, M.A. - February 18, 2014 - '47 Brand, a privately-held premium sports lifestyle apparel and headwear brand, today announced a new partnership with creative agency, The Fantastical, in efforts to help increase brand awareness and consumer engagement across digital, social and traditional channels. Specializing in giving brands a unique voice, the agency partnership will strengthen and streamline creative projects for '47 Brand globally.
"After a competitive pitch process, we immediately knew The Fantastical team was an agency who understood our business today and the vision for tomorrow," said Wayne Best, vice president of marketing for '47 Brand. "Their team fully grasps how compelling storytelling is to our core consumer; which made them the right partner to take our brand to the next level," added Best.
The Fantastical has a track record of launching results-driven creative platforms for brands including Olympus, Sam Adams, Trip Advisor, Panera and the International Olympic Committee. For '47 Brand specifically, The Fantastical will be tasked with creating a multi-platform campaign that encompasses national print, online, and digital display advertising, retail and social media activations as well as extensive guerilla sampling efforts in various target markets.
"The Fantastical believes that the best brands have integrity that comes from within. It's hard to just paint it on after the fact," said Michael Ancevic, managing partner and chief creative officer of The Fantastical. "As a result, we immerse ourselves deeply in every brand we work on, which was effortless when moving forward with '47 Brand. We're connecting the dots and deploying our thinking into execution across any and all appropriate channels, applying just the right amount of each to make it all work together in a cohesive and compelling campaign story," added Ancevic.
About The Fantastical
The Fantastical is a full service Boston based agency that creates highly branded and highly effective brand experiences by combining reality with something magical. They define and create great brands by developing an authentic voice across all media channels: digital, social and traditional branding. The agency is comprised of highly experienced creative tier-one agency brand builders and orchestrators founded by award-winning Creative Directors Michael Ancevic and Steve Mietelski. For more information please visit www.thefantastical.com.
PREMIUM SPORTS LIFESTYLE BRAND WORKS TO DELIVER AN UNPARALLELED RETAIL EXPERIENCE
’47 Brand Hires Retail Marketing Manager to Complement Growing Team
Boston, M.A. – December 19, 2013 - ’47 Brand, a privately-held premium sports lifestyle apparel and headwear brand based in Boston, today announced that Julie Czerepak has joined the company as its first-ever Retail Marketing Manager. With the rapid and continued growth of ’47 Brand worldwide, Julie has been brought in to oversee the expansion of the brand’s retail presence. She will be working from ’47 Brand’s U.S. headquarter offices in Westwood, M.A.
In her new role, Julie will be developing a new retail strategy that will allow ’47 Brand to reach their long-term goal of being the world’s premier sports lifestyle brand. Czerepak will integrate merchandising and marketing collateral to further enhance all product sales, profitability, and of course the ultimate consumer experience.
“We are thrilled to have Julie join our growing team, as her exceptional skills, experience and proven track record will provide ’47 Brand with an exciting and fresh focus on retail,” said Wayne Best, VP of Marketing for ’47 Brand. “Julie will be developing and executing cohesive programs for existing and new accounts, which will help streamline sales to strengthen the overall retail experience,” added Best.
Prior to joining ’47 Brand, Czerepak held the position of Senior Retail Marketing Specialist at Sperry Top-Sider, where she created and distributed monthly planograms to ensure a consistent in-store experience and partnered with store managers to execute local grassroots events. Other skills and expertise include visual merchandising, trend analysis and brand management. Graduating with her Bachelors of Science from Bentley University, she went on to earn her MBA at the University.
“My goal with ’47 Brand is to deliver a supreme retail experience that showcases our heritage, while building our loyal fan base,” said Julie Czerepak. “Working for such an authentic brand with tremendous offerings and expanding ’47 Brand’s footprint in existing and new retail markets will be of utmost importance in my role with the company,” added Czerepak.
’47 Brand designs, creates and retails premium sports lifestyle apparel and headwear made from only the highest-quality fabrics sourced from around the world, providing consumers with the best fit, feel and fashion available today. The family-owned and operated company is driven by its passion and love for sports, hard work and family values. Each employee shares this passion and it is found in every seam and stitch, of every product ’47 Brand brings to market.
About ’47 Brand
’47 Brand is a privately held sports lifestyle brand founded in Boston, MA, by twin brothers, Arthur and Henry D’Angelo in 1947. The D’Angelos were entrepreneurial pioneers who were quick to see the future of sports licensing by selling pennants and other sports memorabilia on the streets around Fenway Park. Through a combination of hard work, sound instincts and incredible passion, the brothers were able to grow their business from a single street cart to a premier sports lifestyle brand that uniquely melds sport and style. Previously known as Twins Enterprises, ’47 Brand is currently managed by Arthur’s four sons, Bobby, David, Mark, and Steven. ’47 Brand is a proud partner of Major League Baseball, the National Football League, the National Hockey League, the National Basketball Association, and over 650 collegiate programs. ’47 Brand employs over 250 corporate and retail associates around the world and is headquartered in Boston and Dedham, MA. For more information please visit www.47brand.com.
FOR IMMEDIATE RELEASE
Samantha Lutz, Formula PR
(212) 219-0321 / firstname.lastname@example.org
'47 BRAND BRINGS CLASSIC SPORTS MOMENTS
TO LIFE WITH NEW HIRE
Leading Sports Lifestyle Brand's First-Ever Product Historian to Rejuvenate Sports History through Innovative Collections
Boston, Massachusetts (November 20, 2013) - '47 Brand, a privately-held sports lifestyle brand based in Boston, has named Jared Wheeler the brand's first-ever Sports Historian. The new position is an integral member of '47 Brand's rapidly-growing team, created to spearhead the research and conceptualization of various programs based on an assortment of classic events in sporting history. In his role, Wheeler will work closely with '47 Brand's creative department in uncovering the greatest sporting events, series, and franchises, resulting in some of the brand's most distinctive headwear and apparel collections to date. From traveling to various parts of the country for extensive research, to obtaining authentic accounts from key individuals, Wheeler plans to stay true not only to its past era, but to '47 Brand's dedication to sporting authenticity.
"I grew up playing baseball, writing about sports, and studying history, which makes this role that much more incredible," said Wheeler. "Working for '47 Brand, a company that shares the same passion for sports and fascination with history, is equally motivating and exciting. I look forward to telling the D'Angelos' story through extraordinary headwear and apparel collections unique only to the brand."
Since joining '47 Brand, Wheeler has already taken the lead on several projects, having recently led extensive research efforts behind the brand's upcoming Baseball United program, an innovative look at baseball history during the first half of the 20th century. The program resulted in a limited-edition headwear and apparel line that recognizes the 100th anniversary of World War I and the 75th anniversary of World War II, set to be featured within the spring 2014 collection.
"At '47 Brand, we are a family-owned and operated company that is driven by an endless passion and love for sports, hard work and family values," said Steven D'Angelo, co-owner of '47 Brand. "Each employee shares this enthusiasm, which is found in every stitch of each product we bring to market. Having Jared join our team was a natural fit and we're excited to have him help revolutionize the brand by delivering game-changing strategic programs for the business, while educating consumers on '47 Brand's evolution and continued growth."
Wheeler joins '47 Brand following his tenure at Mitchell & Ness, where he oversaw historical research and product development of authentic jerseys. During his time at the company, Wheeler was invited to curate "Play Ball," a special exhibit at Philadelphia's Betsy Ross House that traced the city's inherent history of baseball. Wheeler also spent several years as a sports writer, freelancing for various sports journals and publications including Sports Illustrated, while simultaneously acting as book review editor for Black Ball, a semi-annual journal written by an editorial board of leading historians.
Tricia Hornsby Media Relations Manager The Collegiate Licensing Company 770-618-8418 (office); or email@example.com Dot Sheehan Senior Associate Athletic Director for External Relations University of New Hampshire 603-862-4677 (office); or firstname.lastname@example.org Colleges and Universities Support Military Veterans With Operation Hat Trick ATLANTA, Ga., (Jan. 25, 2011) – The Collegiate Licensing Company (CLC), a division of IMG College, today announced the national launch of Operation Hat Trick, a co-branded headwear initiative designed to support the Veteran’s Administration General Post Fund and participating collegiate institutions. Operation Hat Trick was first developed by the University of New Hampshire to memorialize Nate Hardy and Mike Koch, two fallen U.S. Navy SEALs. The program was originally focused on providing collegiate caps to soldiers in VA Medical Centers who had suffered head injuries. Operation Hat Trick, whose name gets its roots from the New Hampshire region’s ties to ice hockey, has since evolved into a national program with dozens of colleges and universities across the nation participating in the effort to contribute to the VA General Post Fund. “The primary objective for Operation Hat Trick is to build support and funds for our soldiers and veterans seeking medical treatment in VA medical centers,” said Dot Sheehan, the founder and director of Operation Hat Trick, and the licensing director at the University of New Hampshire. “We are excited about the participation of so many institutions in the national launch of this program and believe that college fans at these participating institutions will support of our veterans by purchasing Operation Hat Trick co-branded caps.” CLC serves as the official licensing agent for the University of New Hampshire and manages the Operation Hat Trick licensing program. “We are honored to be involved in Operation Hat Trick and are motivated by the program’s emphasis on supporting American military veterans,” said Brian White, Vice President of Partner Services for CLC. “The willingness of universities to leverage their powerful brands to support our veterans is inspiring. This has been a labor of love for our entire team.” The University of Cincinnati is one of dozens of collegiate institutions participating in the Operation Hat Trick program. “Our institution has a tradition of support for the military,” said Marty Ludwig, Licensing Director, University of Cincinnati. “We are very proud to support our veterans by participating in Operation Hat Trick.” Officially licensed Operation Hat Trick caps, which are branded with the logos of participating schools, are produced by ’47 Brand, a Massachusetts-based manufacturer of premium quality headwear and apparel for more than 600 collegiate institutions and several professional leagues. The initial product offering will feature three styles including an adjustable camouflage cap, a school color cap, and a stretch fit style cap also in school colors. Operation Hat Trick caps are available for purchase at campus bookstores and fan shops of the participating institutions. For more information on the program, please visit the Operation Hat Trick Facebook page. About The Collegiate Licensing Company CLC is a division of global sports and entertainment company IMG. Founded in 1981, CLC is the oldest and largest collegiate licensing agency in the U.S. and currently represents nearly 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy and the NCAA. The mission of CLC is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. CLC is dedicated to being a center of excellence in providing licensing services of the highest quality to its member institutions, licensees, retailers and consumers. Headquartered in Atlanta (Ga.), CLC is a full-service licensing representative, which employs a staff of more than 80 licensing professionals who provide full-service capabilities in brand protection, brand management, and brand development. For more information on CLC, visit: www.clc.com or www.imgworld.com. About the University of New Hampshire About ’47 Brand ‘47 Brand is a privately held sports licensed product company founded by twin brothers Arthur and Henry D’angelo in 1947. ‘47 Brand is proud partner of Major League Baseball, the National Football League, the National Hockey League, the National Basketball Association and over 600 collegiate programs. ‘47 Brand employs 200 corporate and retail associates and is located in offices in Boston and Dedham, MA.
CONTACT: ’47 Brand Dan Cohen, email@example.com 781-320-1384
’47 BRAND TO SPONSOR THE BOSTON COLLEGE MEN'S LACROSSE TEAM Boston, Massachusetts- January 26, 2012- ‘47 Brand has agreed to sponsor the Boston College Men’s Lacrosse team for the Spring 2012 Season. ’47 Brand will provide the team with headwear, t-shirts and sweatshirts for the upcoming season. High expectations are being set for the Eagles this season. The team competes in the Pioneer Collegiate Lacrosse League and are ranked 5th in the country according to an MCLA Inside Lacrosse coaches poll. The team opens up February 10th at the Clemson Tigers. “We are very excited to develop this partnership with such a highly-touted team located right in our backyard,” said Dan Cohen, Assistant Marketing Manager at ’47 Brand. “We hope that their success on the field will elevate the ’47 Brand name in and around the Boston College campus,” adds Cohen. "We are really excited and grateful to be sponsored by ‘47 Brand this season, as they provide us with great off-field gear for everyone on the team to wear around campus that both looks and feels great,” says team captain Kevin McPartland. “This sponsorship provides us with unique, custom team apparel that the guys wear with pride," concludes McPartland. ’47 Brand is a privately held sports licensed products company founded by twin brothers Arthur and Henry D’angelo in 1947. ’47 Brand is a proud partner of Major League Baseball, the National Football League, the National Hockey League, the National Basketball Association and over 600 collegiate programs. ’47 Brand employs 200 corporate and retail associates and is located in offices in Boston and Dedham, MA.
’47 BRAND SELECTS SILVERTECH, INC. AS ONLINE SOLUTIONS PARTNER
BOSTON, January 24, 2012- ’47 Brand is proud to announce it has selected SilverTech, Inc. to provide design, development and commerce solutions to the company’s on-line presence at 47brand.com.
“Our web presence is a major part of our brand strategy and our goal was to select a partner that understood and shared in our culture and goals. SilverTech proved to be the right match for our current and future needs,” said David D’Angelo, vice president and second generation company co-owner. “We will create a truly unique b to c and b to b experience. We are a boutique brand and we want our website to evoke that look and feel,” said D’Angelo.
The scope of the project is wide ranging from creating an impactful brand feel, with spectacular lifestyle imagery to allowing wholesale customers to extract key information regarding inventory and order status. “The site will be a living breathing location that will encourage consumers and retail customers to return often,” said Steve David, director of marketing. “On one hand, a wholesale customer’s priority will be checking availability while a consumer may want to check the latest Facebook post or Twitter feed. We will create a unique online community,” said David.
“47 Brand is a remarkable story and we are excited to help enhance their message with a new digital platform optimized for PC’s, tablets and mobile devices. We are a team of digital marketing specialists and sports fans that have been wearing ’47 Brand products for years,” said William Storace, creative director at SilverTech, Inc.
The company will unveil 47brand.com to coincide with the start of the 2012 MLB season in April.
SilverTech, Inc. is a national digital marketing agency based in New England that expertly solves online marketing, technology, operations and commerce challenges by creating value driven, web, digital and data powered solutions to fit exact business requirements. SilverTech partners include: Life is Good, Polartec, American Water and Le Gourmet Chef.
’47 Brand is a privately held sports licensed product company founded by twin brothers Arthur and Henry D’angelo in 1947. Forty Seven Brand is proud partner of Major League Baseball, the National Football League, the National Hockey League, the National Basketball Association and over 600 collegiate programs. Forty Seven Brand employs 200 corporate and retail associates and is located in offices in Boston and Dedham, MA.
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