Close-up of stadium seating with a blurred background

Our Story

It all started in 1947 with a souvenir cart outside of Fenway Park. Flash forward eight decades, and '47 is still redefining how fans show up. Today, we partner with nearly every major sports league, over 900 colleges and universities, and many of the world’s premier brands and collaborators. With a commitment to quality materials and enduring design, '47 has become synonymous with craftsmanship and timeless style. 

We are seen everywhere and worn worldwide.

Vintage store front with 'Souvenirs' sign and sports-themed merchandise.