Wisconsin Badgers Hats & Apparel

On, Wisconsin! Hey Badgers fans - showcase your Wisconsin pride with our premium collection of Wisconsin Badgers headwear and apparel. Whether you’re looking for a Wisconsin Badgers hat, tee, or hoodie, we’ve got everything from classic caps to winter-ready hoodies, all proudly displaying the iconic Motion W logo. Choose from bestselling styles, popular designs, and new arrivals for college football fans. Browse our collection of Badgers headwear and apparel and find the perfect piece to complete your game day look.

Wisconsin Badgers Hats

Whether you're tailgating before the big game or cheering from the stands, we’ve got a Wisconsin Badgers hat for any occasion. We’ve got something for everyone, including our fitted ’47 FRANCHISE, the “dad hat” styling of our ’47 CLEAN UP, and snapbacks like our ’47 HITCH or ’47 TRUCKER. Choose from bestselling men’s hats or find the latest designs in women’s hats. Whether it’s a cooling mesh-back or a Badgers beanie, we’ve got a Wisconsin Badgers hat to suit every style.

Wisconsin Badgers Apparel

Our Wisconsin Badgers apparel includes a wide array of options, from lightweight t-shirts perfect for early-season tailgates to cozy hoodies that keep you warm through the late fall games. Check out our Badgers t-shirts like the super-soft ’47 Scrum tee, or our premium 100% cotton ’47 Franklin tee. And when the Wisconsin temperatures drop, keep warm with Badgers sweatshirts and hoodies including the ’47 Headline Crew, or the hockey-inspired look of the ’47 Superior Lacer. Crafted from high-quality materials, our Wisconsin Badgers apparel is built to last every game day, season after season.