The Evolution of the Super Bowl Logo

For many of us who grew up watching football, we were first introduced to Roman numerals through Super Bowl logos. First appearing in Super Bowl V in 1970, we’ve been captivated by how the designs merged numbers with colors, cityscapes and prevailing themes of that year’s championship game.

Come February 2016 though, for the first time in 40 years, the NFL will not affix Roman to the 50th Super Bowl. The logo will use the Arabic numeral 50, instead of Roman numeral “L”. But don’t panic, Roman numerals aren’t gone for good. The NFL plans to return to Roman numerals for Super Bowl LI, slated for February 2017 at Reliant Stadium in Houston.

But in the meantime, let’s take a walk down memory lane and look at how the logos evolved over the last 49 years.

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