Before there were trends, there was tradition.

The ’47 CLEAN UP isn’t just a hat – it’s the first of its kind. The one that fits like it was made just for you from day one.

We created it in the ‘90s and have been chasing its perfection ever since. Worn by style icons, your dad’s dad, and you. It’s been on the heads of millions worldwide for decades.

The world calls it the “Dad Hat.” We call the ’47 CLEAN UP “The Father of All Dad Hats.”