By using www.47brand.com (the “Site”) you agree that we can store and access cookies, IP addresses and use other methods in order to collect website usage data, and improve your online experience. Our Site uses cookies to distinguish you from other users of our Site. This helps us to provide you with a good experience when you browse and also allows us to improve our Site.

What are ‘cookies’?

Cookies are small files of letters and numbers that are placed on your browser or the hard drive of your computer by websites that you visit if you agree. Cookies contain information that is transferred to your computer’s hard drive. They are widely used in order to make websites function properly, as well as to provide business and marketing information to the owners of the site.

For example:

• “Session cookies” expire at the end of the browser session and do not collect any user information.
• “Permanent cookies” are saved onto your computer and are able to capture your preferences or activities on our Site. 

To find out more about cookies in general, please see http://www.allaboutcookies.org/.

How do we use cookies?

‘47 BRAND, LLC (“47” or “we”) collects information by using technologies and methodologies that enable tracking, such as ‘cookies’. We use cookies to allow us to improve the Site's content, functionality and speed, and their tracking ability also helps us to understand your likes and dislikes, which means we can respond quickly and adapt the Site accordingly. These technologies allow us to recognize your computer so that we can pre-complete data forms for you when you wish to purchase items and helps us to understand your likes and dislikes, which means we can respond quickly and adapt the Site accordingly. Cookies can only be read by the domain that placed them on your computer. This can include information about your use of the Site, the browser and device type you are accessing it from, and where you are in the world.

Cookies help to establish a user session and allow our server to correctly provide our Site users with the appropriate information, advertisements and services. We also use cookies to ensure that you obtain the information you request. We also use cookies to track the usage of our Site in order to improve the Site according to our customers' needs. Additionally, cookies allow us to pre-fill certain data fields with your information when you visit the Site to make a purchase, making the Site more convenient for you.

When do we use cookies?

We use the following cookies on the Site:

• Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.
• Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our Site when they are using it. This helps us to improve the way our Site works, for example, by ensuring that users are finding what they are looking for easily.
• Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences.
• Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

Please note that if you delete your cookies we will no longer know that you have opted out, so the banners from our third-party will reappear when you visit other selected websites.

Consent

The dropping of certain cookies is subject to your consent. When you first visit the Site, you are asked whether you agree to the installation of this type of cookie and it is only activated after you accept.

This process is supported by means of an information message on the home page of the Site, which informs you that by continuing to browse, you are agreeing to the installation of cookies that require consent on your device.

How do you refuse or withdraw consent to the use of cookies?

You may refuse to accept cookies by altering the settings on your internet browser (for example Internet Explorer, Chrome and Firefox). Please note that if you choose not to permit cookies some areas of our Site may not function properly or be accessible.

Please note though, that if you delete your cookies:

• we will no longer know that you've opted out of online behavioural advertising, so the banners from our third-party advertisers will reappear when you visit other selected websites; and
• we will no longer automatically recognise that you have agreed to our privacy policy, cookies policy and the Site terms and conditions and will ask for confirmation of this.

Third Parties

Please note that third parties (including, for example, advertising networks and providers of email services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

You may change the settings on your Internet browser to reject cookies at any time, but it will make your use of the Site less expedient.

What is online behavioural advertising/ interest based advertising?

Online behavioural advertising (also known as interest-based advertising) is a way of serving advertisements on the websites you visit and making them more relevant to you and your interests.

Shared interests are grouped together based upon previous web browsing activity and web users are then served advertising which matches their shared interests. In this way, advertising can be made as relevant and useful as possible. Relevant ads can also be delivered based upon the website content you have just been viewing. This is known as ‘retargeting’.

How do you opt out of online behavioural advertising?

There are a number of sites which can help you opt out of online behavioural advertising from  third party advertising agencies that operate online behavioural advertising for website publishers, such as, inter alia, http://www.youronlinechoices.com and http://www.networkadvertising.org/choices.

 Please note that opting out of online behavioural advertising using those services:

• does not mean that the advertising of our products and services on our the Site will stop being personalised to your interests;
• may not stop all online behavioural advertising because it only applies to those third party advertising agencies that have signed up to those services; and
• does not mean that there will be no more advertising on the Site or other websites you access. However, the advertising that you do see is likely to be less relevant to your interests.

In addition, deleting browser cookies can remove your opt out preferences, so you may need to opt out again.

More information about cookies used on the Site

The table below details the most frequently used cookies on the Site and explains their use.

Cookie Name	Purpose
_ab	Used in connection with access to admin
_orig_referrer	Used in connection with shopping cart
_secure_session_id	Used in connection with navigation through a storefront
Cart	Used in connection with shopping cart
cart_sig	Used in connection with checkout
cart_ts	Used in connection with checkout
checkout_token	Used in connection with checkout
Secret	Used in connection with checkout
Secure_customer_sig	Used in connection with customer login
storefront_digest	Used in connection with customer login
_landing_page	Track landing pages
_orig_referrer	Track landing pages
_s	Shopify analytics
_shopify_fs	Shopify analytics
_shopify_s	Shopify analytics
_shopify_sa_p	Shopify analytics relating to marketing and referrals
_shopify_sa_t	Shopify analytics relating to marketing and referrals
_shopify_uniq	Shopify analytics
_shopify_visit	Shopify analytics
_shopify_y	Shopify analytics
_y	Shopify analytics
tracked_start_checkout	Shopify analytics relating to checkout

 

What is the duration of cookies used?

The duration of the cookie depends on the type of cookie used and whether it is a “session” or “persistent” cookie.  “Session” cookies expire at the end of the browser session and “Permanent” cookies are saved on your device for a period of time ranging from 30 minutes to two years from the date they are downloaded to your device.

How to contact us

If you have any questions regarding our use of cookies or other technologies, send us an email at DPO@47brand.com, and we'll do all we can to answer your questions.