Latest stories

We Are Liverpool

The song and motto adopted by supporters of Liverpool FC –– “You’ll Never Walk Alone” –– represents unmistakable passion and tradition associated with this club.   As sports fans, we’re drawn to the powerful ways that our favorite teams can bring people together. Setting off to Liverpool, we connected with a few fans to hear the stories that define what fandom means.   Walk with fans from all generations who embody YNWA:     Check out the newest headwear and apparel in our LFC collection here.  

NE Revs X ’47

Delighting fans and pushing the game of soccer forward, players are known for injecting creativity into their style of play. Inspired by this approach, we aimed to capture this same creativity off the field with a special project. As a proud partner of the MLS, we teamed up with Jermaine Jones, Lee Nguyen, Kevin Alston and Darrius Barnes of the New England Revolution to develop a special edition headwear collection. Using premium fabrics and a variety of Revs logos, our designers worked intimately with each player to bring his unique style to ‘47 headwear. The only shot to score a...

“Passion for soccer continues to permeate worldwide, and we’re excited to get in the game and parlay the success we’ve had making premium sports apparel, headwear and accessories across other sports franchises into the world of soccer,” said Steven D’Angelo, co-owner of ’47 Brand. Talk about kicking off the New Year right, pun intended. This month we announced that we would be teaming up with the United States Soccer Federation (USSF) and Major League Soccer (MLS) to create team gear for soccer fanatics. With the Women’s World Cup approaching in June 2015, followed by the Men’s World Cup in 2018,...