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Though we all know loyalty isn’t reserved for one day of each week, there’s something about game day that gives everyone the extra moxie needed to show the world where your allegiance lies. At ’47, we know the details of this look get some extra thought, so we’re always thrilled to see our gear make its way in. Whether it’s something subtle or bold, new or old –– we hope our premium sportswear gives you inspiration to let your you out. So to help top off your game day look, we’re selecting one fan each week to receive a ’47...

47 Patriots Fan Contest

Our best memories as sports fans are the ones we share with others. This season, we’re asking you, Patriots Nation, to recount your personal favorite fan moment and who you shared it with. One lucky winner will receive four tickets to watch the Patriots host the Rams on December 4th, 2016 and a new ’47 Patriots wardrobe. So what’s that special memory for you? For details on how to submit yours on Facebook, Twitter or Instagram, please review the officials rules below. All entries must be received by November 13th at 11:59 pm. Submissions are open to all US residents....

There's Only One Von Miller

Von Miller’s big presence doesn’t stop on the field –– his infectious energy at any time can make any onlooker take notice. An unwavering allegiance to personal style and originality has taught Von his own way to win in the game, and at life. Being a Super Bowl MVP is only one of countless attributes that make up Von’s identity, so we followed the never dull linebacker around his favorite spots in Los Angeles this off-season, answering the question: who is Von Miller? Stay tuned this season for more quality time with the one and only, Von Miller and find...

They promise to defend. We promise to support. Although Veteran’s Day has come and gone, military service members and veterans deserve a place in our hearts and minds throughout the year. As the official headwear and apparel partner of Operation Hat Trick, any purchase of OHT branded gear year round will support America’s wounded veterans, active service members and their families. The OHT ’47 CLEAN UP Adjustable Hat has a relaxed fit suitable for fans across college football. Pick one up for the NCAAF Playoff and November military appreciation games. Additional team styles can be found on 47Brand.com, LIDS.com and...

Founded as the Oklahoma Agricultural & Mechanical College in 1890, Oklahoma State University has come a long way since the Agriculturists era. Since then, OSU has been know as the Aggies, Farmers and Tigers before finally settling on the Cowboys. The Cowboys’ spirit is led by the bobble-headed mascot, Pistol Pete and his official horse, Bullet. As one of the most iconic college mascots, Pistol Pete and Bullet rally the Stillwater supporters before every football game at Boone Pickens Stadium. OSU 1960s Decal Oklahoma State has a well-rounded winning tradition with 50+ NCAA championships overall. Over the years, OSU has...

We created a limited Super Bowl XXXII: Denver Broncos collection to celebrate the individual and collective achievement against great odds. SUPER BOWL XXXII: Denver Broncos SUPER BOWL XXXII: Denver Broncos SUPER BOWL XXXII: Denver Broncos SUPER BOWL XXXII: Denver Broncos SUPER BOWL XXXII: Denver Broncos SUPER BOWL XXXII: Denver Broncos SUPER BOWL XXXII: Denver Broncos SUPER BOWL XXXII: Denver Broncos SUPER BOWL XXXII: Denver Broncos Entering Super Bowl XXXII, AFC teams had lost 13 straight. As 12 point underdogs against the defending champion Green Bay Packers, the Denver Broncos seemed destined for a 39th year without a championship. Packers’ QB...

The 1958 NFL Championship Game helped shape the growth of football. Broadcasted throughout the country, viewers witnessed the drama of a hard fought battle between the Baltimore Colts and the New York Giants. The score was tied at the end of regulation, forcing, for the first time in the history of the NFL championship game, a sudden death overtime. The Colts came out victorious, nipping the Giants by a score of 23-17. This game, known as arguably the greatest ever played, ushered in an era of gridiron glory. As a result of the sport’s growing popularity, the American Football League...

‘47 visited Gainesville to explore the history of Florida Gators football. After examining images and memorabilia, we created the ‘47 ARCHIVE: Florida Gators collection. '47 ARCHIVE: Florida Gators '47 ARCHIVE: Florida Gators '47 ARCHIVE: Florida Gators '47 ARCHIVE: Florida Gators '47 ARCHIVE: Florida Gators   A founding member of the SEC in 1932, the University of Florida football program didn’t achieve consistent success until the 1960’s. The hiring of Ray Graves as head coach in 1960, for a salary of $18,500, turned things around and kicked off the “Silver Sixties”. In 1966, the Gators’ recorded their first major bowl victory,...

Super Bowl I: Green Bay Packers

To celebrate the 50th Super Bowl, the NFL is highlighting 19 Super Bowl rematches in the 2015 regular season. In Week 3, the Green Bay Packers host the Kansas City Chiefs in a rematch of Super Bowl I. SUPER BOWL I: Green Bay Packers On January 15, 1967, the Packers faced the Chiefs in the first NFL-AFL World Championship, later known as Super Bowl I, at Memorial Coliseum in Los Angeles. The Packers were heavily favored, as the Chiefs and the entire AFL were still seeking recognition as a true rival to the NFL. With 60 million people watching, the...

Super Bowl III: New York Jets

In honor of this year’s 50th Super Bowl, the NFL is celebrating 19 Super Bowl rematches during the regular season. Week 2 features the New York Jets vs. Indianapolis Colts, a rematch of Super Bowl III. SUPER BOWL III The 1969 Colts, then based in Baltimore, lost just 1 game in the regular season. At the time, it was widely believed that NFL teams (Colts) were far more talented than AFL teams (Jets). Despite all the hype, Jets QB Joe Namath famously guaranteed a victory in Super Bowl III. His team helped him back up that talk on game day,...

’47 Archive: Auburn Tigers

Auburn University has the 12th most wins in major college football history. Since they began competing in 1892, the Tigers have recorded 5 national championships, 12 conference championships, and 22 bowl titles. Along with Heisman Trophy winners such as Bo Jackson and Cam Newton, Auburn has amassed team and individual achievements that demand respect. ‘47 ARCHIVE is our way of honoring the history of programs such as Auburn. After extensive research, we created a collection of headwear and apparel inspired by Auburn Tigers history. WAR EAGLE: The War Eagle legend dates back over 100 years. Although the exact origin of...

Super Bowl VII: Miami Dolphins

To celebrate to 50th Super Bowl this year, the NFL is highlighting 19 Super Bowl rematches in the 2015 regular season. In Week 1, the Miami Dolphins face the Washington Redskins in a rematch of their first championship meeting in Super Bowl VII. SUPER BOWL VII After losing Super Bowl VI a year earlier, Don Shula’s Dolphins were determined to get back in 1972. After starting QB Bob Griese went down in the 5th game of the season, 17-year veteran Earl Morrall stepped in and helped Miami run the table into Super Bowl VII. Despite their perfect regular season record,...

The University of Tennessee has a rich football history. From “Rocky Top” to the checkerboard end zones of Neyland Stadium, UT has inspired some truly iconic traditions. ’47 ARCHIVE is a chance to reaffirm the amazing history of storied programs such as UT. Our ’47 ARCHIVE: Tennessee Volunteers collection is directly inspired by two historic football seasons. 1970-1971: The Vols, coached by Bill Battle, had a 10-1 record their first year at Neyland Stadium. Led by a notoriously strong running game, the Vols ran their way to face Air Force in the Sugar Bowl. But with a surprise shift in...

A few seconds is all it took for the New England Patriot’s Malcolm Butler to leap from rookie unknown to Super Bowl XLIX hero. After flying under the radar all year beneath the likes of all-pro Darrelle Revis, Malcolm stepped up and did his job on the biggest stage. His game-winning interception at the goal line will go down as one of the greatest plays in Super Bowl history. As big as that moment was, there’s more to Malcolm as a player and most importantly, a person off the field. ’47 traveled with Malcolm to his hometown of Vicksburg, Mississippi...

Are you fan enough to be featured in our ’47 Kickoff video? We’re looking for the best, most original New England Patriots fan traditions out there. The winner will receive two tickets to watch the Patriots’ September 10th opener and a new ’47 Patriots Fall 2015 wardrobe. The winner’s story will be captured in a ’47 video. So how do you let your fan out? Tell us about your unique fan traditions and what they mean to you, your friends, and your family. For details on how to submit your #47Tradition story on Facebook, Twitter or Instagram, please review the...