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They promise to defend. We promise to support. Although Veteran’s Day has come and gone, military service members and veterans deserve a place in our hearts and minds throughout the year. As the official headwear and apparel partner of Operation Hat Trick, any purchase of OHT branded gear year round will support America’s wounded veterans, active service members and their families. The OHT ’47 CLEAN UP Adjustable Hat has a relaxed fit suitable for fans across college football. Pick one up for the NCAAF Playoff and November military appreciation games. Additional team styles can be found on 47Brand.com, LIDS.com and...

Founded as the Oklahoma Agricultural & Mechanical College in 1890, Oklahoma State University has come a long way since the Agriculturists era. Since then, OSU has been know as the Aggies, Farmers and Tigers before finally settling on the Cowboys. The Cowboys’ spirit is led by the bobble-headed mascot, Pistol Pete and his official horse, Bullet. As one of the most iconic college mascots, Pistol Pete and Bullet rally the Stillwater supporters before every football game at Boone Pickens Stadium. OSU 1960s Decal Oklahoma State has a well-rounded winning tradition with 50+ NCAA championships overall. Over the years, OSU has...

‘47 visited Gainesville to explore the history of Florida Gators football. After examining images and memorabilia, we created the ‘47 ARCHIVE: Florida Gators collection. '47 ARCHIVE: Florida Gators '47 ARCHIVE: Florida Gators '47 ARCHIVE: Florida Gators '47 ARCHIVE: Florida Gators '47 ARCHIVE: Florida Gators   A founding member of the SEC in 1932, the University of Florida football program didn’t achieve consistent success until the 1960’s. The hiring of Ray Graves as head coach in 1960, for a salary of $18,500, turned things around and kicked off the “Silver Sixties”. In 1966, the Gators’ recorded their first major bowl victory,...

’47 Archive: Auburn Tigers

Auburn University has the 12th most wins in major college football history. Since they began competing in 1892, the Tigers have recorded 5 national championships, 12 conference championships, and 22 bowl titles. Along with Heisman Trophy winners such as Bo Jackson and Cam Newton, Auburn has amassed team and individual achievements that demand respect. ‘47 ARCHIVE is our way of honoring the history of programs such as Auburn. After extensive research, we created a collection of headwear and apparel inspired by Auburn Tigers history. WAR EAGLE: The War Eagle legend dates back over 100 years. Although the exact origin of...

The University of Tennessee has a rich football history. From “Rocky Top” to the checkerboard end zones of Neyland Stadium, UT has inspired some truly iconic traditions. ’47 ARCHIVE is a chance to reaffirm the amazing history of storied programs such as UT. Our ’47 ARCHIVE: Tennessee Volunteers collection is directly inspired by two historic football seasons. 1970-1971: The Vols, coached by Bill Battle, had a 10-1 record their first year at Neyland Stadium. Led by a notoriously strong running game, the Vols ran their way to face Air Force in the Sugar Bowl. But with a surprise shift in...

686 x 47

Today we unveil our new collaboration with 686, a global leader and innovator of snow technical apparel. The collaboration blends 686’s experience crafting technical outerwear with ’47’s deep roots in collegiate headwear and apparel. At its foundation, the project is built upon mutual respect and a shared commitment to progression. Together, 686 x ‘47 have created a collegiate tech capsule collection for the Winter 2015-2016 season. Featuring a mix of outerwear, tech apparel, water resistant headwear and accessories, the 686 x ‘47 collection delivers a crisp aesthetic that blends futuristic camo patterns and classic collegiate logos with technical progression. The...