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'47 x Jimmy Fund 1947 was a memorable year in Boston for sports and science. While the D’Angelo brothers were selling the first official MLB pennant around the iconic Fenway Park, Sidney Farber was conducting revolutionary cancer research less than a mile away. That year, sports lifestyle brand Twins Enterprise (now ’47) and the world renowned Dana-Farber Cancer Institute were formed, respectively. In 1948, Farber established the first research program in chemotherapy for children. Inspired by the publicized story of a young cancer patient, Einar Gustafson (“Jimmy”), and his hospital conversations during visits from Boston Braves’ players, a grassroots movement...

The year is 1960, the world is still recuperating from its second namesake war and Germany, like many other countries, is on the mend. Occupied by the United States Army 2nd Armored Division, the Tempelhof-Berlin Airport is becoming a refreshing hub of culture and progress, and one of America’s most coveted customs is making its way in, with the help of the Berlin All Stars Little League team. Pat Williams, Edward Cole and John Reale, young sons of stationed families are getting on in the closed space with baseball, falling in love with the sport much like their peers over...

In the late 1800s, an American professor was credited with bringing baseball to Japan, and a century later; Ivy League fashion would also be absorbed and developed by their culture. Today, Japan is a leader in sartorial streetwear, and our new MLB collaboration with UNITED ARROWS & SONS x Hombre Nino seems to be a symbol of mutual influence the two regions have on each other when it comes to sport and style. Purveyors of elevated street fashion in Japan, Poggy (of UA&S) and YOPPI (of Hombre Nino), also have an affinity for baseball, which drove their idea to enhance...

With another MLB season reaching the home stretch, David Ortiz farewell celebrations are still going strong. If you’re following the ceremonies at each MLB stadium, it’s impossible not to feel the love from the baseball community –– whether in the form of a custom surfboard from the Padres, 34 pounds of salmon from the Mariners or generous donations to the David Ortiz Children’s Fund. As a company whose roots were first planted outside Fenway Park, unsurprisingly we’ve shown our own share of gratitude to the big guy this year –– via this giant corn maze, a trip to his hometown...

We Are Liverpool

The song and motto adopted by supporters of Liverpool FC –– “You’ll Never Walk Alone” –– represents unmistakable passion and tradition associated with this club.   As sports fans, we’re drawn to the powerful ways that our favorite teams can bring people together. Setting off to Liverpool, we connected with a few fans to hear the stories that define what fandom means.   Walk with fans from all generations who embody YNWA:     Check out the newest headwear and apparel in our LFC collection here.  

’47 Global Artist Project

The Global Artist Project is a unique expression of ’47’s sports licensed headwear and apparel delivered through the creative lenses of artists from around the world. In response to the growing popularity of Major League Baseball abroad, ’47 tapped into Monorex — an international collective of creative talent — to enlist artists who could carry out ’47’s vision of bringing fresh, authentic and original designs to the global sports lifestyle community. The artwork submitted now proudly lives on ’47’s premier headwear and apparel, as one of our most unique and exciting offerings to date. Six MLB teams are represented in...

Sport may be competitive in nature, but the same passion that helps a team win or fans cheer –– implies an aspiration to unite with others: over a team, a city or just the love for a game. In 2016, baseball is helping to repair a broken relationship between the U.S. and Cuba, and with the help of Baseball Havana, it just might be a home run. Until recently, a generation of people never knew a world where Cuban and American lifestyles were freely intertwined. Only a hundred miles of ocean water separates Havana, Cuba from Key West, FL. That...

Founded as the Oklahoma Agricultural & Mechanical College in 1890, Oklahoma State University has come a long way since the Agriculturists era. Since then, OSU has been know as the Aggies, Farmers and Tigers before finally settling on the Cowboys. The Cowboys’ spirit is led by the bobble-headed mascot, Pistol Pete and his official horse, Bullet. As one of the most iconic college mascots, Pistol Pete and Bullet rally the Stillwater supporters before every football game at Boone Pickens Stadium. OSU 1960s Decal Oklahoma State has a well-rounded winning tradition with 50+ NCAA championships overall. Over the years, OSU has...

We created a limited Super Bowl XXXII: Denver Broncos collection to celebrate the individual and collective achievement against great odds. SUPER BOWL XXXII: Denver Broncos SUPER BOWL XXXII: Denver Broncos SUPER BOWL XXXII: Denver Broncos SUPER BOWL XXXII: Denver Broncos SUPER BOWL XXXII: Denver Broncos SUPER BOWL XXXII: Denver Broncos SUPER BOWL XXXII: Denver Broncos SUPER BOWL XXXII: Denver Broncos SUPER BOWL XXXII: Denver Broncos Entering Super Bowl XXXII, AFC teams had lost 13 straight. As 12 point underdogs against the defending champion Green Bay Packers, the Denver Broncos seemed destined for a 39th year without a championship. Packers’ QB...

The 1958 NFL Championship Game helped shape the growth of football. Broadcasted throughout the country, viewers witnessed the drama of a hard fought battle between the Baltimore Colts and the New York Giants. The score was tied at the end of regulation, forcing, for the first time in the history of the NFL championship game, a sudden death overtime. The Colts came out victorious, nipping the Giants by a score of 23-17. This game, known as arguably the greatest ever played, ushered in an era of gridiron glory. As a result of the sport’s growing popularity, the American Football League...

‘47 visited Gainesville to explore the history of Florida Gators football. After examining images and memorabilia, we created the ‘47 ARCHIVE: Florida Gators collection. '47 ARCHIVE: Florida Gators '47 ARCHIVE: Florida Gators '47 ARCHIVE: Florida Gators '47 ARCHIVE: Florida Gators '47 ARCHIVE: Florida Gators   A founding member of the SEC in 1932, the University of Florida football program didn’t achieve consistent success until the 1960’s. The hiring of Ray Graves as head coach in 1960, for a salary of $18,500, turned things around and kicked off the “Silver Sixties”. In 1966, the Gators’ recorded their first major bowl victory,...

The Pittsburgh Steelers host the Arizona Cardinals in Week 6, a rematch of Super Bowl XLIII. SUPER BOWL XLIII: Pittsburgh Steelers The Steelers comeback victory over the Cardinals in 2009 is certainly one of the most memorable Super Bowls of all time. Looking for their second Super Bowl victory in four years, the Steelers were favored against a Cardinals team led by the resurgent veteran, Kurt Warner. Leading 17-7 at halftime, the Steelers had Super Bowl #6 in sight after James Harrison’s Super Bowl-record 100-yard interception return for a touchdown. With the Steelers up 20-7 in the fourth quarter, the...

Introducing Gypsy Sport

Driven by the entrepreneurial spirit of our founders, we collaborate with those who share our passion for creativity and innovation. These qualities are clear in Gypsy Sport. Gypsy Sport Gypsy Sport Gypsy Sport Gypsy Sport Gypsy Sport Gypsy Sport Gypsy Sport Gypsy Sport Gypsy Sport Gypsy Sport Gypsy Sport Gypsy Sport Gypsy Sport Gypsy Sport Gypsy Sport Gypsy Sport Gypsy Sport Gypsy Sport Gypsy Sport’s “athleisure” aesthetic is born out of designer Rio Uribe’s obsession with sport logos and jerseys. By deconstructing these familiar elements, Rio creates something new that is grounded in sport and yet distinctly unconventional. Gypsy Sport’s...

Super Bowl I: Green Bay Packers

To celebrate the 50th Super Bowl, the NFL is highlighting 19 Super Bowl rematches in the 2015 regular season. In Week 3, the Green Bay Packers host the Kansas City Chiefs in a rematch of Super Bowl I. SUPER BOWL I: Green Bay Packers On January 15, 1967, the Packers faced the Chiefs in the first NFL-AFL World Championship, later known as Super Bowl I, at Memorial Coliseum in Los Angeles. The Packers were heavily favored, as the Chiefs and the entire AFL were still seeking recognition as a true rival to the NFL. With 60 million people watching, the...

Join us for our LIDS’ 20th Anniversary celebration on November 3rd in Downtown Boston, and meet Bruins legend Ray Bourque. When LIDS was founded in 1995, Ray Bourque was captain of the Boston Bruins in his 16th NHL season. To celebrate LIDS’ 20th, we’re welcoming back the hockey legend whose own career surpassed two decades. Tuesday, November 3 5:00 pm - 6:30 pm LIDS at The Corner Mall - 1 Winter St, Boston, MA Join us for an autograph signing with Ray Bourque and a chance to win two tickets to a Bruins regular season game. Fans that purchase a...