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’47 BRAND SELECTS SILVERTECH, INC. AS ONLINE SOLUTIONS PARTNER
BOSTON, January 24, 2012- ’47 Brand is proud to announce it has selected SilverTech, Inc. to provide design, development and commerce solutions to the company’s on-line presence at 47brand.com.
“Our web presence is a major part of our brand strategy and our goal was to select a partner that understood and shared in our culture and goals. SilverTech proved to be the right match for our current and future needs,” said David D’Angelo, vice president and second generation company co-owner. “We will create a truly unique b to c and b to b experience. We are a boutique brand and we want our website to evoke that look and feel,” said D’Angelo.
The scope of the project is wide ranging from creating an impactful brand feel, with spectacular lifestyle imagery to allowing wholesale customers to extract key information regarding inventory and order status. “The site will be a living breathing location that will encourage consumers and retail customers to return often,” said Steve David, director of marketing. “On one hand, a wholesale customer’s priority will be checking availability while a consumer may want to check the latest Facebook post or Twitter feed. We will create a unique online community,” said David.
“47 Brand is a remarkable story and we are excited to help enhance their message with a new digital platform optimized for PC’s, tablets and mobile devices. We are a team of digital marketing specialists and sports fans that have been wearing ’47 Brand products for years,” said William Storace, creative director at SilverTech, Inc.
The company will unveil 47brand.com to coincide with the start of the 2012 MLB season in April.
SilverTech, Inc. is a national digital marketing agency based in New England that expertly solves online marketing, technology, operations and commerce challenges by creating value driven, web, digital and data powered solutions to fit exact business requirements. SilverTech partners include: Life is Good, Polartec, American Water and Le Gourmet Chef.
’47 Brand is a privately held sports licensed product company founded by twin brothers Arthur and Henry D’angelo in 1947. Forty Seven Brand is proud partner of Major League Baseball, the National Football League, the National Hockey League, the National Basketball Association and over 600 collegiate programs. Forty Seven Brand employs 200 corporate and retail associates and is located in offices in Boston and Dedham, MA.
CONTACT: ’47 Brand
Dan Cohen, firstname.lastname@example.org
’47 BRAND TO SPONSOR THE BOSTON COLLEGE MEN'S LACROSSE TEAM
Boston, Massachusetts- January 26, 2012- ‘47 Brand has agreed to sponsor the Boston College Men’s Lacrosse team for the Spring 2012 Season. ’47 Brand will provide the team with headwear, t-shirts and sweatshirts for the upcoming season.
High expectations are being set for the Eagles this season. The team competes in the Pioneer Collegiate Lacrosse League and are ranked 5th in the country according to an MCLA Inside Lacrosse coaches poll. The team opens up February 10th at the Clemson Tigers.
“We are very excited to develop this partnership with such a highly-touted team located right in our backyard,” said Dan Cohen, Assistant Marketing Manager at ’47 Brand. “We hope that their success on the field will elevate the ’47 Brand name in and around the Boston College campus,” adds Cohen.
"We are really excited and grateful to be sponsored by ‘47 Brand this season, as they provide us with great off-field gear for everyone on the team to wear around campus that both looks and feels great,” says team captain Kevin McPartland. “This sponsorship provides us with unique, custom team apparel that the guys wear with pride," concludes McPartland.
’47 Brand is a privately held sports licensed products company founded by twin brothers Arthur and Henry D’angelo in 1947. ’47 Brand is a proud partner of Major League Baseball, the National Football League, the National Hockey League, the National Basketball Association and over 600 collegiate programs. ’47 Brand employs 200 corporate and retail associates and is located in offices in Boston and Dedham, MA.
Media Relations Manager
The Collegiate Licensing Company
770-618-8418 (office); or email@example.com
Senior Associate Athletic Director for External Relations
University of New Hampshire
603-862-4677 (office); or firstname.lastname@example.org
Colleges and Universities Support Military Veterans With Operation Hat Trick
ATLANTA, Ga., (Jan. 25, 2011) – The Collegiate Licensing Company (CLC), a division of IMG College, today announced the national launch of Operation Hat Trick, a co-branded headwear initiative designed to support the Veteran’s Administration General Post Fund and participating collegiate institutions.
Operation Hat Trick was first developed by the University of New Hampshire to memorialize Nate Hardy and Mike Koch, two fallen U.S. Navy SEALs. The program was originally focused on providing collegiate caps to soldiers in VA Medical Centers who had suffered head injuries. Operation Hat Trick, whose name gets its roots from the New Hampshire region’s ties to ice hockey, has since evolved into a national program with dozens of colleges and universities across the nation participating in the effort to contribute to the VA General Post Fund.
“The primary objective for Operation Hat Trick is to build support and funds for our soldiers and veterans seeking medical treatment in VA medical centers,” said Dot Sheehan, the founder and director of Operation Hat Trick, and the licensing director at the University of New Hampshire. “We are excited about the participation of so many institutions in the national launch of this program and believe that college fans at these participating institutions will support of our veterans by purchasing Operation Hat Trick co-branded caps.”
CLC serves as the official licensing agent for the University of New Hampshire and manages the Operation Hat Trick licensing program.
“We are honored to be involved in Operation Hat Trick and are motivated by the program’s emphasis on supporting American military veterans,” said Brian White, Vice President of Partner Services for CLC. “The willingness of universities to leverage their powerful brands to support our veterans is inspiring. This has been a labor of love for our entire team.”
The University of Cincinnati is one of dozens of collegiate institutions participating in the Operation Hat Trick program.
“Our institution has a tradition of support for the military,” said Marty Ludwig, Licensing Director, University of Cincinnati. “We are very proud to support our veterans by participating in Operation Hat Trick.”
Officially licensed Operation Hat Trick caps, which are branded with the logos of participating schools, are produced by ’47 Brand, a Massachusetts-based manufacturer of premium quality headwear and apparel for more than 600 collegiate institutions and several professional leagues. The initial product offering will feature three styles including an adjustable camouflage cap, a school color cap, and a stretch fit style cap also in school colors.
Operation Hat Trick caps are available for purchase at campus bookstores and fan shops of the participating institutions.
For more information on the program, please visit the Operation Hat Trick Facebook page.
About The Collegiate Licensing Company
CLC is a division of global sports and entertainment company IMG. Founded in 1981, CLC is the oldest and largest collegiate licensing agency in the U.S. and currently represents nearly 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy and the NCAA. The mission of CLC is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. CLC is dedicated to being a center of excellence in providing licensing services of the highest quality to its member institutions, licensees, retailers and consumers. Headquartered in Atlanta (Ga.), CLC is a full-service licensing representative, which employs a staff of more than 80 licensing professionals who provide full-service capabilities in brand protection, brand management, and brand development. For more information on CLC, visit: www.clc.com or www.imgworld.com.
About the University of New Hampshire
About ’47 Brand
‘47 Brand is a privately held sports licensed product company founded by twin brothers Arthur and Henry D’angelo in 1947. ‘47 Brand is proud partner of Major League Baseball, the National Football League, the National Hockey League, the National Basketball Association and over 600 collegiate programs. ‘47 Brand employs 200 corporate and retail associates and is located in offices in Boston and Dedham, MA.