OFFICIAL RULES
"#47NICEHATHUNT" SWEEPSTAKES

  • Lids
  • 47 Brand
9/19/2013 9:00 GMT -0400 to 9/20/2013 8:59 GMT -0400
9/20/2013 9:00 GMT -0400 to 9/21/2013 8:59 GMT -0400Nice Hat Hunt
9/21/2013 9:00 GMT -0400 to 9/22/2013 8:59 GMT -0400Nice Hat Hunt
9/22/2013 9:00 GMT -0400 to 9/23/2013 8:59 GMT -0400Nice Hat Hunt
9/23/2013 9:00 GMT -0400 to 9/24/2013 8:59 GMT -0400Nice Hat Hunt
9/24/2013 9:00 GMT -0400 to 9/25/2013 8:59 GMT -0400Nice Hat Hunt
9/25/2013 9:00 GMT -0400 to 9/26/2013 8:59 GMT -0400Nice Hat Hunt
9/26/2013 9:00 GMT -0400 to 9/27/2013 8:59 GMT -0400Nice Hat Hunt
9/27/2013 9:00 GMT -0400 to 9/28/2013 8:59 GMT -0400Nice Hat Hunt
9/28/2013 9:00 GMT -0400 to 9/29/2013 8:59 GMT -0400
9/29/2013 9:00 GMT -0400 to 9/30/2013 8:59 GMT -0400Nice Hat Hunt
9/30/2013 9:00 GMT -0400 to 10/1/2013 8:59 GMT -0400Nice Hat Hunt
10/1/2013 9:00 GMT -0400 to 10/2/2013 8:59 GMT -0400Nice Hat Hunt
10/2/2013 9:00 GMT -0400 to 10/3/2013 8:59 GMT -0400Nice Hat Hunt
10/3/2013 9:00 GMT -0400 to 10/4/2013 8:59 GMT -0400Nice Hat Hunt
10/4/2013 9:00 GMT -0400 to 10/5/2013 8:59 GMT -0400Nice Hat Hunt
10/5/2013 9:00 GMT -0400 to 10/6/2013 8:59 GMT -0400Nice Hat Hunt
10/6/2013 9:00 GMT -0400 to 10/7/2013 8:59 GMT -0400Nice Hat Hunt
10/7/2013 9:00 GMT -0400 to 10/8/2013 8:59 GMT -0400
10/8/2013 9:00 GMT -0400 to 10/9/2013 8:59 GMT -0400Nice Hat Hunt
9/19/2013 9:00 GMT -0400 to 9/20/2013 8:59 GMT -0400What two teams '47 Franchise hats are two guys wearing at the end of the Nice Hat commercial?
9/20/2013 9:00 GMT -0400 to 9/21/2013 8:59 GMT -0400Name a current or former NFL player who wore number 47.
9/21/2013 9:00 GMT -0400 to 9/22/2013 8:59 GMT -0400What year was the Franchise hat created?
9/22/2013 9:00 GMT -0400 to 9/23/2013 8:59 GMT -0400Where was the FRANCHISE hat originally sold?
9/23/2013 9:00 GMT -0400 to 9/24/2013 8:59 GMT -0400What city is this picture taken in?
9/24/2013 9:00 GMT -0400 to 9/25/2013 8:59 GMT -0400What color is the under-visor of every single New NFL '47 FRANCHISE hat?
9/25/2013 9:00 GMT -0400 to 9/26/2013 8:59 GMT -0400What yard-line must a team be on to kick a 47-yard field goal?
9/26/2013 9:00 GMT -0400 to 9/27/2013 8:59 GMT -0400What were the twin brothers named who founded '47 Brand?
9/27/2013 9:00 GMT -0400 to 9/28/2013 8:59 GMT -0400How many 20 ounce recyclable bottles make up the New '47 FRANCHISE hat?
9/28/2013 9:00 GMT -0400 to 9/29/2013 8:59 GMT -0400What teams hat is being worn backwards in the Nice Hat commercial?
9/29/2013 9:00 GMT -0400 to 9/30/2013 8:59 GMT -0400Name a Super Bowl where the score added up to 47 points.
9/30/2013 9:00 GMT -0400 to 10/1/2013 8:59 GMT -0400Name the 3 changes to the New NFL '47 Franchise.
10/1/2013 9:00 GMT -0400 to 10/2/2013 8:59 GMT -0400What city is Lids based out of?
10/2/2013 9:00 GMT -0400 to 10/3/2013 8:59 GMT -0400What teams hat is this? (you will need to look for pieces of the hat across the social channels).
10/3/2013 9:00 GMT -0400 to 10/4/2013 8:59 GMT -0400The 1947 National Football League Championship was held here. Name the stadium where it was played for a chance to win.
10/4/2013 9:00 GMT -0400 to 10/5/2013 8:59 GMT -0400Name a player who has been drafted 47th overall in the NFL Draft.
10/5/2013 9:00 GMT -0400 to 10/6/2013 8:59 GMT -0400How many rows of stitching are on the brim of the New NFL '47 Franchise hat?
10/6/2013 9:00 GMT -0400 to 10/7/2013 8:59 GMT -0400In what city was ’47 Brand founded?
10/7/2013 9:00 GMT -0400 to 10/8/2013 8:59 GMT -0400Name the team of each New ’47 NFL Franchise hat that is shown in the commercial.
10/8/2013 9:00 GMT -0400 to 10/9/2013 8:59 GMT -0400Based on square mileage, where does Hawaii rank (out of 50 states) in terms of size?

THE "#47NICEHATHUNT" SWEEPSTAKES (THE "SWEEPSTAKES" OR "PROMOTION") IS SPONSORED BY ‘47 BRAND (THE "SPONSOR"). THIS SWEEPSTAKES IS IN NO WAY SPONSORED, ENDORSED, OR ADMINISTERED BY, OR ASSOCIATED WITH, FACEBOOK, INC. ("FACEBOOK"). NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.

ENTRY PERIOD: The Sweepstakes begins at 9:00:00 AM Eastern Time ("ET") on 9/19/13 and ends at 8:59:59 AM ET on 10/9/13 (the "Promotion Period"). The Promotion Period consists of twenty (20) Daily Entry Periods (the "Daily Entry Periods") as outlined in the Entry Chart below and one (1) Grand Prize Drawing. Each Daily Entry Period begins at 9:00:00 AM ET on the entry start date and ends at 8:59:59 AM ET on the entry end date as indicated in the chart below. All Entries must be submitted by 8:59:59 AM ET on 10/09/13. All Eligible Entries received during the Promotion Period will be included in the Grand Prize Drawing.

ELIGIBILITY: The Sweepstakes is open only to legal residents of the 50 United States or the District of Columbia who are aged 16 or older at the time of entry. Void where prohibited or restricted by law. Entrants who are minors in their jurisdiction of residence must have a parent or legal guardian's permission to enter the Sweepstakes. A minor’s permission to enter will be validated by the signing of an Affidavit of Eligibility by the parent or legal guardian. Employees of the Sponsor, Marden-Kane, Inc. (the "Administrator"), Hat World, Inc., dba LIDS, and their respective their parent companies, affiliates, subsidiaries, advertising and promotion agencies, prize suppliers, and the immediate families (spouse, parents, children, siblings and their respective spouses) and individuals living in the same household as such employees are ineligible to enter this Sweepstakes or win a prize. If the Entry has met all eligibility and entry requirements it will be considered an "Eligible Entry".

HOW TO ENTER: To enter the Sweepstakes, you must visit one of the following sites: www.facebook.com/47Brand, www.facebook.com/Lids, www.47brand.com/47NiceHatHunt or www.lids.com/47NiceHatHunt ("Promotion Websites") anytime during the Promotion Period and follow the instructions below:

i) To Enter via Facebook: Go to www.facebook.com and log into your Facebook account. Then visit either the Lids Brand Page (www.facebook.com/Lids) OR the ’47 Brand Page (www.facebook.com/47Brand) on the Facebook Platform, click the "#47NiceHatHunt Sweepstakes" application and follow the on-screen instructions: [1] Complete the registration form by providing the information required and accepting the Official Rules; [2] Correctly submit the answer to the daily question; and [3] Click the "Enter" button. A new daily question will be posted on the Sweepstakes page each day during the Promotion Period.

ii) To Enter via Website: Visit either www.47brand.com/47NiceHatHunt or www.lids.com/47NiceHatHunt and follow the on-screen instructions: [1] Complete the registration form by providing the information required and accepting the Official Rules; [2] Correctly submit the answer to the daily question; and [3] Click the "Enter" button. A new daily question will be posted on the Sweepstakes page each day during the Promotion Period.

All Entries must be submitted by the end dates and times listed below. Limit one (1) Entry per person, per Daily Entry Period regardless of method of entry. A "Daily Entry Period" is defined as a 24-hour period beginning at 9:00:00 AM ET and ending 24 hours later as outlined in the Entry Chart below. Only the first Entry per person per Daily Entry Period will be valid, all additional Entries from that person will be disqualified. Sweepstakes Entries will not carry over to subsequent Daily Entry Periods. The information provided will only be used for the purpose of contacting the Potential Winners. The Sponsor will not share this information with third parties (other than the Sponsor’s prize fulfillment agent, if applicable) or use this information for marketing or promotional purposes.

Entry through Facebook requires signing up for an account through www.facebook.com, and providing a username/email address and a password. As of the start of the Promotion, there is no charge for an account on Facebook. If you are a first time visitor to Facebook, you will be prompted to complete the on-screen registration form. Registration is a one-time requirement. If you are a returning visitor, you will be prompted to log in using your email address and password. Anyone found to be using multiple accounts to enter may be deemed ineligible.

Entry Chart

Daily Entry Period Start Date Daily Entry Period End Date Drawing Date
9/19/2013 9/20/2013 9/30/2013
9/20/2013 9/21/2013 9/30/2013
9/21/2013 9/22/2013 9/30/2013
9/22/2013 9/23/2013 9/30/2013
9/23/2013 9/24/2013 9/30/2013
9/24/2013 9/25/2013 9/30/2013
9/25/2013 9/26/2013 9/30/2013
9/26/2013 9/27/2013 10/7/2013
9/27/2013 9/28/2013 10/7/2013
9/28/2013 9/29/2013 10/7/2013
9/29/2013 9/30/2013 10/7/2013
9/30/2013 10/1/2013 10/7/2013
10/1/2013 10/2/2013 10/7/2013
10/2/2013 10/3/2013 10/7/2013
10/3/2013 10/4/2013 10/14/2013
10/4/2013 10/5/2013 10/14/2013
10/5/2013 10/6/2013 10/14/2013
10/6/2013 10/7/2013 10/14/2013
10/7/2013 10/8/2013 10/14/2013
10/8/2013 10/9/2013 10/14/2013

All Daily Entry Periods begin at 9:00:00 AM ET on the start date and end at 8:59:59 AM ET on the end date.

DRAWING/PRIZES/ODDS: One (1) Daily Prize will be awarded for each of the twenty (20) Daily Entry Periods during the Promotion Period as indicated in the chart above. The twenty (20) Daily Prize Winners will be randomly selected on or about the corresponding Drawing Date as outlined in the chart above. The one (1) Grand Prize Winner will be randomly selected on or about 10/14/13 from the total number of Eligible Entries submitted during the Promotion Period. Drawings will be conducted by Marden-Kane, Inc., an independent judging organization, whose decisions are final and binding on matters relating to this Sweepstakes. Odds of winning depend upon the number of Eligible Entries received per entry date. Limit of one (1) Daily Prize per person/household. Daily Prize Winners are eligible to win the Grand Prize.

PRIZES: One (1) Grand Prize: A 4 Day/3 Night Trip to Honolulu, Hawaii and for Grand Prize Winner and one (1) guest to attend the 2014 Pro Bowl on January 26, 2014. Prize includes [1] Round trip air transportation for Winner and Guest to/from the major airport closest to winner’s home and Honolulu, Hawaii; [2] Hotel accommodations in one (1) standard double occupancy room for three (3) nights; [3] Two (2) tickets to the 2014 Pro Bowl on January 26, 2014; [4] a $250 meal allowance which will be awarded in the form of a gift card and [5] Ground transportation to/from the airport and the hotel in Hawaii, and to/from the hotel and the 2014 Pro Bowl. Grand Prize is exclusive of transfers not included in the prize description, government taxes and fees, service charges, meals, gratuities and other personal expenditures. Approximate Retail Value ("ARV") $5,000. See complete conditions/restrictions below. Twenty (20) Daily Prizes: Each Daily Prize Winner will receive one (1) $200 Lids Gift Card, one (1) $200 ’47 Brand gift card to be redeemed on www.47brand.com and one (1) ’47 Brand Franchise Hat. ARV: $440 each. Total ARV of all Daily Prizes: $8,800. Total ARV of all prizes is: $13,800.

PRIZE RESTRICTIONS/REQUIREMENTS: Prizes are non-transferable, no substitutions or cash equivalents allowed, except at the discretion of the Sponsor. Gift Cards are subject to the retailer’s standard policies, terms, and provisions regarding the use and redemption of Gift Cards. Sponsor reserves the right to substitute the prize (or portion thereof) with prize(s) of equal or greater value, at its sole discretion. Taxes, including, but not limited to income taxes, fees and any incidentals and all other expenses not specified herein associated with the prize acceptance and use are the sole responsibility of the Winner. Grand Prize Trip is subject to availability. Trip must be taken on the date specified by the Sponsor after the Grand Prize Winner is confirmed. If the Grand Prize Winner is unable to travel on the specified date they may be disqualified and an alternate will be chosen from among all eligible remaining Entries received, time permitting. All expenses not specifically mentioned are not included and are solely the Grand Prize Winner’s responsibility, including, without limitation, transportation to and from the departure airport; hotel incidentals, gratuities, and tips. All travel itineraries, including selection of airports, is at the sole discretion of Sponsor. Actual value of the Grand Prize may vary depending upon Grand Prize Winner’s point of departure and dates of travel. No cancellation of reservation to another date after reservation has been made. Grand Prize Winner and Guest must travel together on the same itinerary. Air transportation to be provided by airline/airport servicing Honolulu, Hawaii which is the closest to Grand Prize Winner’s home, and at Sponsor’s sole discretion. If Grand Prize Winner resides within a 100 mile radius of New Honolulu, Hawaii, ground transportation may be provided in lieu of air transportation and no compensation or substitution will be provided for difference in prize value. Grand Prize Winner and Guest are responsible for obtaining all travel documents as well as travel insurance (and all other forms of insurance) that they may wish to obtain (at their own expense) and hereby acknowledge that the Sponsor has not and will not obtain or provide travel insurance or any other form of insurance. If the Grand Prize Winner is a minor in his/her jurisdiction of residence, the prize may be awarded in the name of, or to, the Grand Prize Winner's parent/legal guardian who must execute all documents and agree to all obligations and undertakings of the Grand Prize Winner, both on behalf of himself/herself and the Grand Prize Winner, or the Prize may be forfeited and awarded to an alternate winner. For Grand Prize Winner who is 18 years of age or older, his/her Guest must be of legal age of majority in his/her state of residence (and at least 18 years of age) unless child or legal ward of Grand Prize Winner. Guest (or, if child or legal ward of Grand Prize Winner) must execute and return a Travel/Liability Release and a Publicity Release where legal, prior to travel. All items of a personal nature including, but not limited to, room service, gratuities, laundry, gifts, etc, are not included and are winner’s sole responsibility. Sponsor will not replace any lost or stolen tickets, travel vouchers or similar items once they are in winner’s possession or in the possession of a guest. Releasees shall not be responsible for any cancellations, delays, diversions, substitutions, or any acts or omissions whatsoever by the air carriers, hotels, or other transportation companies or any other persons providing any of these services and accommodations to passengers, including any results thereof, such as changes in services or accommodations necessitated by same. Prize conditions may be added or modified by companies providing those portions of the prize. Tickets are subject to certain terms and conditions as specified by the issuer thereon. Winner and guest for trip must comply with all venue, stadium, and event rules and regulations. Failure to do so may result in forfeiture of such portion(s) of prize. Sponsor reserves the right to remove or deny entry to winner and/or his/her guest who engage in a non-sportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten, or harass any other person at the game. If the game is unable to take place as planned for any reason, including but not limited to, cancellation, scheduling conflicts, inclement weather, or an event of force majeure, the remaining components of the prize will be awarded and Sponsor’s obligation to the winner will be fulfilled, and no other additional compensation or substitution will be provided for trip.

WINNER NOTIFICATION: Potential Winners will be notified by the Administrator to the email address that was provided upon Entry registration within three (3) business days of the Drawing Date. Potential Winners are subject to eligibility verification and compliance with these Official Rules. Acceptance of a prize constitutes permission for the Sponsor and its designees to use the Winner’s name, voice, actual or simulated likeness, and biographical information of the Prize Winner (including, without limitation, for advertising and promotional purposes) in perpetuity, throughout the universe, in all media whether now known or hereafter devised, without additional compensation unless prohibited by law. Potential Winners may be required to sign, notarize & return an Affidavit of Eligibility/Liability, if applicable and where legal a publicity release and IRS Form W-9 – all of which must be returned within three (3) days of notification attempt or an alternate Potential Winner may be selected, time permitting, in the sole discretion of Sponsor. Grand Prize Winner agrees to furnish all information and documents necessary for Sponsor to complete appropriate tax documents and appropriately report to taxing authorities. Once a Daily Winner is confirmed their prize will be delivered within approximately six (6) weeks of Winner confirmation. If any email notification is returned as undeliverable, the prize will be forfeited and may be awarded to an alternate Potential Winner. Should a Potential Winner decide to decline a Prize for any reason whatsoever, Sponsor shall have no further obligation to that Potential Winner, and an alternate Potential Winner may be selected. If Prize is won by a person who is a minor in their jurisdiction of residence it will be awarded in the name of their parent or legal guardian. If Prize is returned as undeliverable, the Prize will be forfeited by the Winner and may be awarded to an alternate Potential Winner.

GENERAL CONDITIONS: By participating in the Promotion, Entrants agree to release and hold harmless Facebook, Sponsor and its affiliates, licensees, parents, franchisees, subsidiaries, advertising and promotion agencies and their respective employees, officers, directors, shareholders, successors and assigns (collectively "Releasees") from any and all liability for any injuries, losses or damage of any kind which may arise in connection with this Promotion or the acceptance and/or use of any prize. Void where prohibited. Any issues concerning the validity, interpretation or enforceability of these Official Rules, or the rights and obligations of entrants and Sponsor, shall be governed by and construed in accordance with the laws of the State of Massachusetts, USA, without giving effect to any conflict of law rules which might find otherwise. The Promotion is subject to all applicable federal, state, provincial, municipal and local laws and regulations. Any questions, comments or complaints regarding the promotion are to be directed to the Sponsor at the address below, not Facebook.

INTERNET: If for any reason this Promotion is not capable of running as planned due to infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of the Sponsor which corrupt or affect the administration, security, fairness, integrity or proper conduct of this Promotion, the Sponsor reserves the right at its sole discretion, to disqualify any individual who tampers with the entry process, and to cancel, terminate, modify or suspend the Promotion without further notice. Sponsor is not responsible for any problems or technical malfunction of any computer on-line systems, servers, or providers, computer equipment, software, failure of any email or Entry to be received by Sponsor on account of technical problems, human error or traffic congestion on the Internet or at any website, or any combination thereof, including any injury or damage to participant’s or any other person’s computer relating to or resulting from participation in this Promotion or downloading any materials in this Promotion. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE PROMOTION IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES OR OTHER REMEDIES FROM ANY SUCH PERSON (S) RESPONSIBLE FOR THE ATTEMPT TO THE FULLEST EXTENT PERMITTED BY LAW. In the event of a dispute as to the identity of an Entrant, the Entry will be deemed to have been made by the authorized account holder of the email address associated with the Facebook account for the potentially winning Entry, but only if that person meets all other eligibility criteria. "Authorized Account Holder" is defined as the natural person who is assigned to an email address by an Internet access provider, on-line service provider or other organization (e.g., business, educational, institution, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address. Potential winners may be required to provide Sponsor with proof that he/she is the Authorized Account Holder for the email address associated with the Facebook account for the potentially winning Entry.

WINNER'S LIST: For the names of the winners, available after the conclusion of the Sweepstakes, please log on to www.47brand.com/47NiceHatHunt. The names of the winners will be posted for 30 days following the awarding of prizes.

SPONSOR: ’47 Brand, 15 Southwest Park, Westwood, MA 02090.

ADMINISTRATOR: Marden-Kane, Inc., 1055 Franklin Ave., Suite 300, Garden City, NY 11530.

Facebook is a registered trademark of Facebook, Inc. This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook. You understand that you are providing your information to the Sponsor, and not to Facebook. Unless you opt out at time of entry (into the Sweepstakes), the information you provide will be used (i) for verification of your eligibility to participate in the promotion; (ii) for future communications from the Sponsor. Please direct any questions or comments regarding this promotion to the Sponsor.

The National Football League, its member professional football clubs, NFL Ventures, Inc., NFL Ventures, L.P., NFL Properties LLC, NFL Enterprises LLC and each of their respective subsidiaries, affiliates, shareholders, officers, directors, agents, representatives and employees (collectively, the "NFL Entities") will have no liability or responsibility for any claim arising in connection with participation in this sweepstakes or the prize awarded. The NFL Entities have not offered or sponsored this sweepstakes in any way.

©2013 Marden-Kane, Inc. All rights reserved. These Official Rules may not be copied, edited, or used for any other purpose, commercial or otherwise, without the express written consent of Marden-Kane, Inc.

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